Released on: September 19, 2007, 6:38 am

Press Release Author: Angela Strosnider

Industry: Food & Beverage

Press Release Summary: Emilee's Italian Ice successfully changed their product
ingredients without compromising taste or quality in order to cater to the 11.03% of
the United States' population who are lactose-intolerant. Being diagnosed...

Press Release Body: Emilee's Italian Ice successfully changed their product
ingredients without compromising taste or quality in order to cater to the 11.03% of
the United States' population who are lactose-intolerant. Being diagnosed with this
condition often means dodging not only meal items, but desserts with dairy products
in them as well. The nation's number one treat, ice cream included. Approximately 1
in 9 or 30-50 million people in this country have been diagnosed as
lactose-intolerant.

With this in mind, Emilee's set out to create a dessert in which almost all could
enjoy. This included a dessert for those who were lactose intolerant. Chirs Tabora,
co-owner, comments, "If I included dairy ingredients in my product, it would mean
nothing to millions of people who are searching for desserts and treats that fit
into their dietary restrictions. If I can produce a unique concession for these
folks as well as the general public, and leave behind all that would hinder them
from eating it, I've won for the both of us."

Emilee's Italian Ice (www.EmileesItalianIce.com) has hit this market with success
and are in their fourth summer of hosting concessions. Primarily in states such as
New York, Connecticut, Massachusetts, and Rhode Island Emilee's can be found through
outdoor event locations. In addition, Emilee's can be found at numerous retail
establishments and more recently, their first stand-alone pilot location in
Columbus, Ohio.

Being a dairy-free product is a positive attribute to any food, but the ability to
add fat-free, cholesterol-free, and sugar-free? Truly an all-natural "perfect" treat
in more ways than one.

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Emilee's Italian Ice (www.EmileesItalianIce.com) was brought to fruition through the
eyes of a little nine-year-old girl. Emilee's favorite dessert is Italian Ice, the
authentic kind in which you just can't find in any old store in any old town. With a
personal craving and a desire to share, the idea of a business was born.

Emilee's products can be found throughout the CT, MA, RI, and NY market and in
Columbus, Ohio. Through independent kiosks, licensed stores, and partnerships in the
grocery and food service industry.


Web Site: http://www.emileesitalianice.com

Contact Details: Emilee's Italian Ice
260 Steele Rd.
W. Hartford, CT 06117
www.EmileesItalianIce.com
emileesitalianice@gmail.com
Contact: Angela Strosnider
330-871-2427